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About
Stylish safety gear for every adventure. Easy shopping, fast delivery. Stay safe by staying visible.
Who Am I?
I’m a soon-to-be mom of three! (Yes, three!) Somewhere between juggling snacks, stuffies, and what feels like enough socks to fill a hockey bag, I realized that Canada doesn’t have the same love for simple, everyday safety gear that’s such a natural part of life in my home country, Sweden.
In the Nordics, reflective tags are a staple in everyday life, enhancing safety by attaching to backpacks, jackets, strollers, wheelchairs, or any gear. They’re a simple and effective way to stay visible without any hassle. So, I thought, “Why not introduce this idea in Canada and see if it gains popularity?”
I began with a two timeless designs, “Northern Love Reflective Tag – From Canada with Love” and “True North Reflective Tag – Stay Safe Eh!”, with the hope that Canadians would embrace them as much as I do. After all, safety can be exciting!
Each tag is designed by me in Toronto and carefully crafted in Sweden for quality I feel good about. No shortcuts, ever. This is something I’m proud to put my name on—oh, and that’s Sanna, by the way (Hi!). These tags are fully compliant with EU regulations (EU2016/425) and meet the EN17353:2020 standard for personal protective equipment, and meet CE certification standards.
Here’s to staying safe and visible, one tag at a time.
Stay Visible with Style – Browse Now
Explore safety designs for every occasion. Discover our small but mighty collection and enhance your visibility today!